—
As the year’s end approached, Sophia’s beauty cream was also nearing its launch.
The company had been developing new products, but these required extensive testing before hitting the market. In the meantime, the beauty cream had gained significant traction due to its frequent appearances in her livestreams. Despite this, the delay in delivery since pre-orders began has led to some customers canceling their orders.
**Chloe always lamented with a pained expression,**
“This must cost so much!”
But delays in supply were unavoidable. Fortunately, the beauty cream was finally ready for shipment, released as a special New Year edition with exquisitely designed packaging.
“First, ship the pre-ordered units, then use the remaining stock for livestream sales. Also, start the marketing campaign, and I’ll contact a few influencers to help promote it,” Sophia instructed.
“Got it!”
Since beauty cream wasn’t a product eligible for a seven-day no-reason return policy, Sophia was concerned that some users might find it unsuitable for their skin. To address this, she introduced an affordable trial version for customers to purchase. If they liked it, they could then buy the full-size version. Unexpectedly, many who tried the sample quickly came back to order the full-size, causing the full-size product to sell out rapidly.
“I’ll also ask Clinton to help promote it,” Sophia added with a smile.
“Great, let’s get the marketing rolling!”
Meanwhile, Sophia sent pictures of the special New Year edition to Chloe.
“It looks gorgeous!” Chloe exclaimed. “I have a feeling you’re going to hit it big, Sophia!”
Sophia chuckled. “I’ll send you one later.”
“Sure! I’m almost out of mine and was about to buy another. You just saved me some money.”
Sophia laughed but was about to go offline when Chloe added, “Oh, send an extra one for me to give to Tina.”
Only then did Sophia remember that Anderson, Tina, and Chloe were friends. She immediately sent some products to both of them.
—
On the other end, Anderson Tina’s assistant brought her a package.
“Sister Tina, someone sent you a beauty cream.”
“Beauty cream?”
“Yes, it sounds familiar. Isn’t it the one Clinton recommended on Instagram, saying you don’t need skincare or makeup after using it?”
Since Anderson Tina often collaborated with Clinton’s studio, both her assistant and Clinton were familiar.
“Probably,” Anderson Tina replied. She recalled Chloe mentioning it was Sophia’s creation. Turning to her makeup artist, she said, “Let’s use the beauty cream for today’s makeup.”
The makeup artist hesitated. Anderson Tina was known for her high standards regarding her appearance, and the makeup artist always treated her work with utmost seriousness. She worried about how the beauty cream might affect the outcome. If the makeup turned out poorly, Anderson Tina would likely hold her accountable.
Still, with Anderson Tina’s request, she had no choice but to proceed.
“Sister Tina, is this product made by your friend? No offense, but such products usually can’t compare to big brands. Don’t take it too seriously.”
Anderson Tina didn’t respond, so the makeup artist quietly started applying the cream with a brush.
To her surprise, as soon as she brushed it on, she noticed a difference.
The beauty cream was exceptionally moisturizing. Usually, products this hydrating lacked good coverage, but this one offered decent coverage while evening out the skin tone. It left a subtle pearlescent glow, making the skin look healthy without being unnaturally pale—a quality other foundations couldn’t achieve. Moreover, the beauty cream seemed to create a soft-focus effect on the skin, like it had been infused with countless micro-hyaluronic acid injections. The nose looked especially radiant, and the overall effect was entirely different from her usual makeup.
Anderson Tina glanced in the mirror and froze.
This product was unexpectedly excellent. Her skin felt soft, smooth, and hydrated. Normally, her makeup routine required more than a dozen steps, but now, just some eyeshadow and lipstick sufficed. She looked youthful and radiant, as though she had turned back the clock.
“This is really good,” she remarked.
“Yes, it’s amazing!” the makeup artist replied, equally surprised.
Anderson Tina took a selfie and posted it on Instagram:
**“A friend sent me this beauty cream, and it’s truly incredible. Today, I used only this cream to complete my makeup. It saved me so much time! For someone like me, who loves sleep but has no time for it, this beauty cream is a lifesaver! Highly recommend it!”**
“Sister Tina, you’re so kind to your friend! This recommendation is too genuine!”
Considering Anderson Tina’s popularity, endorsing a product would typically cost at least a million dollars, yet she did it for free.
Anderson Tina smiled but said nothing.
How could others understand the extent of Dr. Sophia’s help? A miracle doctor like her would have risen to fame eventually, even without Anderson Tina’s endorsement. This was merely a gesture of goodwill.
Her Instagram post quickly amassed over 50,000 shares. As a trending celebrity, her recommendation sparked a frenzy. Fans eagerly searched for the beauty cream, only to discover it was a new, relatively unknown brand with a high price tag.
The brand operated a mall store with only one product—the beauty cream. Its sales were modest, totaling just a few thousand dollars, but its C-store counterpart had reached nearly 50,000 dollars in sales, primarily from trial versions.
Although some were skeptical, the overwhelmingly positive reviews for the trial version, complete with video demonstrations and before-and-after photos, left little room for doubt.
Shortly after, numerous TikTok videos and live streams showcased the beauty cream, further boosting its popularity. Blogs with titles like **“12 Ways to Use Beauty Cream”** also began circulating online.
—
That day, Sophia visited the factory, overseeing the shipping process.
For several days, she worked tirelessly to ensure smooth operations. The new store had a large volume of orders, and Sophia emphasized customer experience, requiring every package to be gift-wrapped and include a complimentary New Year gift. This inevitably slowed the shipping process, but the results were worth it.
