Jacob really didn’t understand why those who opened coffee shops insisted on using Old English names. Did it make them seem more upscale? Some names were understandable, like this “happiness coffee”!
Happiness means happiness, so the shop’s name probably intended to express the idea of coffee that brings happiness.
But some names were completely incomprehensible to Jacob, a second-tier university graduate. For example, he once saw a coffee shop called DBLcoffee!
He pondered over the word “DBL” for a long time but couldn’t figure it out.
His colleague Chuks said it was an abbreviation for double, meaning double the amount.
But Jacob thought the translation didn’t make sense; what was double coffee?
So he specifically asked the owner what “DBL” meant.
The owner told him it meant “awesome”! Jacob silently gave a thumbs-up; with a name like that, who wouldn’t be confused?
This Happiness coffee shop was not small, with about seventy to eighty square meters on the first floor and an equal area upstairs, decorated in an industrial style.
The so-called industrial style was actually just a way to save money, as many areas didn’t require meticulous treatment. Of course, this shop was a pseudo-industrial style; true industrial-style decor wouldn’t be cheap either.
Since it was Saturday, there were a few customers inside, and it wasn’t particularly empty.
Behind the bar, there were two staff members; one was playing on her phone, while the other, seeing customers enter, dutifully greeted them.
“What would you like to drink?”
The diligent female staff member asked with a smile.
“Is your boss here?” Jacob asked straightforwardly.
“May I ask who you are?”
The female staff member looked at Jacob with confusion.
“Isn’t the shop for sale?”
“I want to talk to your boss,” Jacob pointed at the words “for sale” on the door.
“Oh, the boss isn’t in the shop. I’ll call her now!”
“Please have a seat.”
The female staff member pointed to an empty table near the bar.
Then she picked up her phone to call the boss.
“Everyone, our boss will be here in fifteen minutes.”
“What would you like to drink? The boss is treating.”
After ending the call, the female staff member said to Jacob and Vienna, who had already sat down at the empty table.
“What’s your shop’s signature drink? Just make two cups.”
Jacob waved his hand casually.
“Okay!”
The female staff member responded and then got busy with the other staff member.
Vienna began to observe the decor and layout of the first floor. She indeed had thoughts of opening a coffee shop, but in her mind, it was supposed to be a small one, and this shop’s size clearly exceeded her expectations.
But since they were already there, it wouldn’t hurt to learn more.
After a moment, the female staff member brought over two cups of coffee: one caramel macchiato and one matcha latte.
These were common items found in other shops, nothing special.
Jacob handed the high-calorie caramel macchiato to Vienna, while he took a sip of the matcha latte, which tasted no different from those in other shops.
Coffee, unlike milk tea, was quite difficult to innovate in terms of flavor.
Especially in small, independently run shops, there was basically no research and development capability; they mainly focused on imitation.
Innovation was better left to large chain brands, like Luckin Coffee, which sold over a hundred million cups of “fresh coconut latte” in a year, along with the later popular “sauce-flavored latte,” both of which were very successful products.
After waiting for a while, a red BMW X6 parked in front of the shop, and a woman dressed in a black leather jacket and black sunglasses got out.
However, she didn’t immediately enter the shop; instead, she looked at the Benz GLS Class parked nearby.
The BMW X6 was a mid-to-large SUV, but next to the Benz GLS Class, it looked like a little brother, appearing somewhat mini.
The woman raised her eyebrows slightly behind her sunglasses and then strode into the shop.
“Mrs. Pink, these two are looking for you.”
The female staff member pointed at Jacob and Vienna to introduce them.
“Let’s talk in the private room upstairs.”
Mrs. Pink nodded at the two and gestured for them to follow.
The first floor of this coffee shop was a hall, while the second floor had several private rooms and some booths with partitions, more suitable for couples on dates or discussing private matters.
“My shop has over 140 square meters in total, and the upstairs private rooms can host birthday parties and small gatherings.”
“Besides coffee, we also sell tea and desserts.”
As Mrs. Pink walked upstairs, she introduced the shop.
Once they reached the second floor, she first took them on a tour, then entered the private room named “Red.”
The naming of the private rooms in her coffee shop was quite interesting, using colors: red, orange, yellow, green, blue, and purple.
At first, Jacob thought it was just a naming convention, but he was surprised to find that the decor in each room matched the corresponding color.
For example, this “Red” room was filled with red elements, and it was a particularly bright shade of red, giving a strong visual impact the moment the door was opened.
